B&W Productions, the 33-year-old event management company that has delivered more than 10,000 events across South Africa, today announced the launch of the Amazing Events guide.
Randvaal, Gauteng, South Africa, 21st Aug 2026 — B&W Productions, the 33-year-old event management company that has delivered more than 10,000 events across South Africa, today announced the launch of the Amazing Events guide, a new website feature profiling the country’s upcoming expos, festivals, races and concerts for the 2026-2027 season. The guide consolidates dates, venues, audience profiles and recommended activation angles for dozens of major national events, from Test rugby to music festivals and industrial trade shows. It is designed to help marketing and brand teams identify where their target audiences gather — and plan brand activations months in advance.
The guide’s launch edition spans fixtures through February 2027, including sports events such as the Springboks v All Blacks Test Series, the Absa RUN YOUR CITY Tshwane 10K, the Isuzu IRONMAN 70.3 and the Betway Summer Cup; music events including Galaxy 947 Joburg Day, the Standard Bank Joy of Jazz and Up The Creek; cultural fixtures such as the Cape Town Minstrel Carnival, the Hermanus Whale Festival and MACUFE; and business gatherings including Electra Mining Africa, AI Expo Africa, Investing in African Mining Indaba and African Energy Week. Each listing includes dates, venue, expected audience and the “activation angle” — guidance on how a brand can show up meaningfully at the event. Users can mark the events they plan to attend and request a scoped proposal directly from B&W.
“Brands consistently ask the same question: where should the budget go this season?” said Bibi Burness, founder of B&W Productions. “The Amazing Events guide is built from that conversation. It takes the guesswork out of calendar planning by showing every expo, festival, race and concert worth putting a brand behind this year, with the audiences and activation angles attached.” [Quote is a draft for client approval]
The guide is underpinned by audience research conducted by the company: B&W analyzed 820 TikTok posts across 34 of the 56 events measured to gauge audience engagement and reach. The analysis found, for example, that In The City Johannesburg generated more than 2.2 million TikTok views across 32 posts, while the Festival of Motoring drew 751,000 views across 18 posts and the Galaxy 947 Joburg Day 683,000 views across 26 posts. That intelligence feeds the audience profiles published in each listing.
The launch extends the company’s track record of more than 10,000 events and 150,000 brand executions delivered for more than 500 corporate clients, including South African Breweries, AB InBev, Castle Lite, Unilever, Distell, ABSA, MTV, GSK and Powerade. B&W was named Top Event Supplier 2025 by South African Breweries, and its concert-production credits include infrastructure and bar services for Pharrell Williams, Usher, Post Malone and Kanye West. The company operates from a 2,000-square-metre warehouse with a fleet of 10-plus trucks and a team of more than 30 professionals, working nationally across Johannesburg, Pretoria, Cape Town, Durban and Polokwane.
“South African brands need a clear view of the season ahead to commit budgets with confidence,” Burness added. “This guide puts the full national events calendar in one place, so decisions are driven by data rather than hunches.” The company plans to refresh the guide each season and expand the number of events measured. Brands are invited to mark the events they plan to attend and request a proposal through the website.
About B&W Productions: Founded in 1993 by Bibi Burness and headquartered in Randvaal, Gauteng, B&W Productions is a South African experiential events and brand activation company. It has delivered more than 10,000 events and 150,000 brand executions for corporate clients including South African Breweries, AB InBev, Castle Lite, Unilever, Distell, ABSA, MTV, GSK and Powerade, with concert production for artists including Pharrell Williams, Usher, Post Malone and Kanye West.
Media Contact
Organization: B&W Productions
Contact Person: Bernie Burness
Website: https://bwproductions.co.za/
Email: Send Email
Contact Number: +820823216520
Address:Unit 1, 19 Kransvalk Rd
Address 2: Highbury
City: Randvaal
State: Gauteng
Country:South Africa
Release id:48308
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